The Alexa Effect

It is reported that Mulberry's value has risen from £166mn to a whooping £1.03bn in just under a year! It comes as no surprise that the Alexa style bag is the key player as it boasts a 30% slice of their overall sales, proving that Miss Chung's style is certainly on the money!

Alexa with her 'it' bags...no doubt she has an endless collection...

This one in 'Bright Cabbage' is on our wish list, perfect for a bit of colour popping!

Cannes Film Festival 2011

Last week was the ever anticipated annual Cannes Film Festival. In its 64th year the festival yet again delivered French glitz and glamour.

We have picked out our favorite looks from the 8 day event and it seems the stars literally took the French vibe to heart with colours directly inspired from the French flag!

Penelope Cruz pictured here with Johnny Depp opted for a simple Stella McCartney creation proving that velvet can work.

              

 Zoe Saldana looking gorgeous in an Armani number   

and Salma Hayek wowing the crowds in stunning Gucci Premiere. We love the swept over hair.

Two examples of effortless style; Uma Thurman in Chanel Couture gown from 2008 collection and Bar Refaeli in timeless Roberto Cavalli.

 As ever Alexa Chung spot on in vintage; a 1960s Balenciaga tulip dress, simple but chic.

Finally Rachel McAdams is flawless in lace by Marchesa. 

Alexa Chung Puts Her Best Foot Forward

Vogue's "Best-dressed Woman 2009 and 2010" Alexa Chung has become the new face of  iconic footwear brand Superga, to celebrate their centennial anniversary.

Her laid back, effortless style makes her the natural choice to represent Superga's easy to wear and dressed up casual sportswear feel. With such a style icon fronting the campaign we're sure that Superga will be the canvas shoe of choice this Summer!

Superga is available at 3:Eleven Boutique
http://www.3elevenboutique.com/labels.aspx/superga

Here's the new the S/S11 campaign images...